" Simoon Zhao "
Senior Partner/Attorney at Law “High-ranking” trademark expert of Trademark Talent Pool recognized by China Trademark Association (“CTA”)

Ms. Zhao has been engaged in the intellectual property legal industry for over 20 years. She is sophisticated to provide the holistic trademark strategy and represents famous companies in various trademark portfolio management. Ms. Zhao has successfully handled a large number of complicated trademark, domain name and other cases. She has supported clients to optimize their trademark protection strategy and well manage their trademark prosecution matters in efficient approaches. She has successfully supported famous companies to fight against third parties’ notorious trademark filing and solve complicated trademark disputes. Ms. Zhao supported clients to successfully accomplish a large number of IP negotiation.

【Working Experience】
2000 ~ 2002, King & Wood Law Firm
2002~2017, Coca-Cola Greater China & Korea
2017~ May 2020, Xiaomi Corporation
June 2020~ Jan 2021, Novo Nordisk (China) Pharmaceutical Company Limited
Joined in Janlea in Jan. 2021

【Professional Qualification】
“Top ranking Trademark Expert” recognized by 2023 MOZLEN
“High-ranking” trademark expert of Trademark Talent Pool recognized by China Trademark Association (“CTA”)
Member for Madrid Committee of CTA and WIPO
Member of International Communication Committee for CTA
Trademark Expert of 2023 Beijing IP Sponsorship Project
Member for International Trademark Law and Practice Project of CTA.
“Asia Women in Business Law Awards 2014” by Euromoney Legal Media Group


【Education Background】
L.L.M., China University of Political Science and Law
L.L.B., China University of Political Science and Law

【Working Language】
Chinese, English

联系电话:+8610-68390817/ 邮      箱:zhaosim@janlea.com.cn 擅长领域:Trademark, Domain name, Trade Name and other intellectual property Legal affairs, including but not limited to, Trademark Application, Assignment, Renewal, License recordal, Opposition, cancellation & review, Negotiation of IP-related Dispute Resolutions, Trademark Strategic counseling & Portfolio Management, IP strategy counseling, IP issues negotiation and Disputes Resolution, and Legal compliance review for products
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