The 2nd Forum on Linkage to Administrative Law Enforcement and Judicial Protection of Trademarks was held in the Beijing staff home lecture hall on 25 April 2017.

Venue of the 2nd Forum on Linkage to Administrative Law Enforcement and Judicial Protection of Trademarks

Li Jiayan, the executive of anti – counterfeiting of Beijing Janlea Trademark Office, representatives from Jingdong Group, Alibaba Group and other enterprises, experts and scholars, officials from administrative, judicial, law enforcement department and other authorizes attended this meeting.

Senior Attorney of Janlea —— Li Jiayan

The meeting focused on combating trademark infringement and counterfeiting, strengthening the communication and interconnection of the trademark administrative enforcement and judicial protection, maintaining fair and just standardization of IPR protection market as the topic of discussion.

The meeting was chaired by Wang Peizhang, Secretary General of China Trademark Association. Liu Junchen, deputy director of State Administration for Industry and Commerce, Chai Haitao, Deputy Director of the National Office of the Leading Group for Combating the Infringement of Intellectual Property Rights and the Production and Sale of Fake and Inferior Commodities, Presiding Judge of the Third Civil Court of Supreme People 's Court Xia Junli, Director of Investigation and Oversight Services of Supreme People 's Procuratorate Zhang Jianzhong, Deputy Director of Economic Investigation Bureau of Ministry of public security Zhang Jingli, Deputy Director General, Department of Policy and Regulation of the General Administration of Custom Li Qunying, President of Beijing Intellectual Property Court Su Chi, Former Deputy Inspector of Trademark Office of the State Administration for Industry and Commerce Wu Qun, Executive Vice President of Jingdong Group Lan Ye, Chief Platform Manager of Alibaba Group Zheng Junfang have made a speech successively.

According to the present situation and the focus of this year, the participants conducted an interactive communication, and agreed to make concerted effort for the implementation of trademark brand strategy, build brand power and create a favorable market environment.