Recently, 2017 Nation Brands Index suggested that the total value of Chinese brands reached $ 1 trillion, ranking the world’s second. In 2017 alone, the total value increased by over $ 3.1 trillion, “which is the amount of the total value of the UK brands”. China is using the charm of its brands to win the worldwide respect. 

From “made in China” to “created in China”, from “Chinese speed” to “Chinese quality”, more and more Chinese brands are becoming the images of high quality and the national name cards delivered to the world. In the past five years, the ranking of China’s innovation index rose by 13, the “New Four Inventions” received worldwide recognition, shared economy prevailed the globe… Behind the concentrated advancement of the Chinese brands, the increasing momentum of the IPR strengthening construction and national determination to promote innovation-driven development are the powerful acts that prompt structural reform of the supply front. 

The brand is the soul of the company, and also the symbol of the country’s strength. On May 10th 2017, Chinese enterprises had their first “China Brand Day” ever in history. When the concern for brands is promoted from company level to national level and when more and more companies are welcoming the upgrade of consuming structure with the upgrade of product quality. We believe that the Chinese brands, which have shone in the global stage, will become the important resources in our country’s participation in the economic globalization.